Media planning
Campaign planning from goals and constraints to the final schedule.
Programmatic TV
Our programmatic TV ad-buying platform automates campaign placement for advertising agencies. The buyer sets goals and constraints — the platform picks the ad breaks and optimises the schedule against every criterion at once.
01 — How it works
Goals in, airtime out
Buyers work with campaign goals, not individual ad breaks. The platform takes care of selecting and re-optimising the schedule.
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01
Goals and constraints
GRP, budget, prime-time share, allowed days and hours, programme lines.
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02
Schedule analysis
The platform analyses the broadcast schedule and selects ad breaks, optimising placement against all criteria at once.
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03
Hitting the plan fast
When inventory is short, the system automatically re-weights the criteria to reach the planned volume and budget as quickly as possible.
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04
Background optimisation
The platform then keeps improving the schedule as new slots become available.
Campaign · example
Optimising
Spring launch
GRP1,180 / 1,200
Budget96%
Prime-time share62% · target ≥ 60%
Ad-break grid · week
Selected breaks
Prime time
New slots
02 — Data and integrations
Runs on real inventory
The platform connects directly to the sales house’s booking system and uses historical TV audience measurement data for its own forecasting model.
Booking system integration
Direct integration with the sales house’s booking system: broadcast schedule, prices, ratings and available inventory — in real time.
Rating forecasts
Our own rating forecasting model, trained on historical TV audience measurement data.
Multi-criteria optimisation
Volume, budget, prime time, days, hours and programme lines are considered together, with criteria weights adjusted to the situation.
03 — Modules
Take it whole or in parts
The modular architecture lets us deploy individual components to fit a specific client’s needs.
Forecasting
Ad-break rating forecasts based on historical data.
Booking
Automatic booking and rebooking of breaks in the sales house’s system.
Optimisation
Continuous schedule improvement as new inventory appears.
Trusted by leading agencies
The platform is used by some of the largest advertising agencies: buyers run TV campaigns on it, and individual modules have been deployed for specific client needs.
4 modules
deployed together or separately
Auto
re-weighting when inventory is short
Direct
integration with the booking system
Contact
Automate your TV buying
We’ll show you the platform on your own scenario and discuss which modules your agency or sales house needs.
contact@abayo.tech